How it works
From brief to report, in 5 clear steps.
No mysteries: this is exactly what happens from the moment you write to us until your campaign reports real data.
- Day 0
Brief
You bring
30 minutes: what you advertise, to whom, when.
PimPam does
We listen and propose an approach, dayparts and season.
- Days 1–3
Proposal
You bring
You review dates, frequency and budget.
PimPam does
A tailored proposal with real availability.
- Days 4–7
Creative
You bring
You send us your creative (MP4/MOV/image) or the idea.
PimPam does
We validate the specs and give you recommendations so it performs on the screen. You supply the creative: we advise, we don't produce.
- Days 8–14
Go-live
You bring
You confirm the final artwork.
PimPam does
Your campaign on screen within 24–48 h of approved artwork.
- Day 44
First report
You bring
You receive the report.
PimPam does
OTS, real playout, stills and your campaign's frequency.
Creative specifications
- Canvas
- 1920 × 512 px (15:4) · panoramic
- Formats
- MP4 (H.264), MOV, JPG, PNG · max 200 MB
- Standard spot
- 20 seconds (also 6, 15, 30)
- Frame rate
- 25 or 30 fps, progressive
- Sound
- No audio: the impact is 100% visual
- Content changes
- 1 change/month standard · 2 changes/month on annual contracts
You supply the creative (MP4/MOV/image). We give you recommendations and a template with the exact dimensions — advice, not production.
Creative recommendations
What works on a screen seen from a moving car:
- Maximum 6–7 words: the message must read at a glance.
- Type legible at 50 metres: big, bold, high contrast.
- Vivid colours on clean backgrounds — LED rewards saturation.
- Your logo and call to action, always visible.
- Subtle motion beats complex scenes: 20 seconds, one idea.
- No audio: let the image speak.
For agencies
Technical sheet and audience PDF with no sign-up, same-day availability by email, a standard monthly report (OTS + real playout + stills + frequency), and programmatic buying: ask us.
Availability and proposals: [email protected] · Tel. +34 622 91 61 67
Frequently asked questions
Pricing & booking
How much does it cost?
Every campaign is quoted individually by season, daypart and frequency. Ask for rates and we'll send the full proposal — no commitment.
What's the minimum length?
One month, or an event package for specific dates (fairs, openings, festivals).
How many times a day does my ad play?
Up to 90 plays/day (Plan M) or 180 plays/day (Plan L). That's the frequency of your 20-second spot across the contracted hours.
Can I get sector exclusivity?
Yes — subject to sector and season. Tell us your category and we'll confirm availability.
How far ahead should I book August?
High season books out months in advance; an annual contract guarantees your summer presence with no seasonal surcharges. Ask early.
Creative
Which formats do you accept?
MP4 (H.264), MOV, JPG and PNG at 1920 × 512 px. Max 200 MB, no audio.
Do you make the creative?
We don't produce creatives: you supply the creative (MP4/MOV/image). What we do is advise you — dimensions, legibility at a distance, duration and what works on a screen seen from a car — and give you a template with the exact specs.
Video or still image?
Both work. Subtle motion draws more eyes; a strong still with 6–7 words also performs.
Can I change content mid-campaign?
One change per month on standard plans; two per month on annual contracts.
Audience & results
What is ANPR?
Automatic number-plate recognition: municipal cameras count every vehicle entering the municipality, 24 h/365 days. It's the basis of our audience: counted, not estimated.
How do you measure people, beyond cars?
With anonymised mobile-device footfall data (Basetis): an average of 46,731 people/day in low season and a measured single-day peak of 105,000.
What report do I receive?
A monthly report with OTS (opportunities to see), your spot's real playout, broadcast stills and executed frequency.
Does it work for non-local brands?
Yes: 55% of the tourist market is international and the screen sits at the town centre's junction. National and international brands use it to be present where their audience spends its holidays.