PimPam Media's LED screen didn't start as an advertising project. It started as a very specific observation: on the seafront promenade of Platja d'Aro, all traffic — pedestrian and vehicle — funnels through a single crossing. Six roads converge there, 200 metres from the beach. That roundabout is, literally, the only point you can't not walk or drive through.
The call: panoramic format
From the start, we ruled out vertical formats and the classic shopping-mall square. The audience here isn't someone sitting on a train waiting to board: it's a fast flow of cars and pedestrians moving laterally. The format had to be panoramic, horizontal and visually hypnotic from the approach angle.
We landed on 7.5 × 2 metres — 15 m² total, 1920 × 512 pixels. A screen that reads like a cinemascope frame at dusk when you cross the roundabout.
Why Unilumin USK3.9
There were several options on the table. We picked this one for three specific reasons: the 6,000-nit brightness (four times brighter than a standard outdoor display — non-negotiable if you want to survive the direct Mediterranean sun in July), the pixel-level colour calibration (so the image stays consistent from 9 metres and from 30 metres), and the IP65 front / IP54 rear ingress rating, engineered for the constant humidity and salt air of the promenade.
The 3.9 mm pixel pitch closes the equation: dense enough to look sharp up close, coarse enough to not waste resolution no one will perceive from 15 metres away.
The install
Over an existing second-floor structure, with reinforcement work on the main anchor points. We installed the mounting frame first, then the LED modules in sequence, then the electronics and finally the colour calibration. The whole assembly carries CE, RoHS and EMC certifications, and the municipal permits are in place with the Ajuntament de Castell-Platja d'Aro.
First power-on was at dusk. That was the moment we understood the format was working: the gold of the screen reflecting off wet tarmac, the Mediterranean sky behind it, any piece of creative turned cinematic by default.
How it runs today
The screen broadcasts 365 days a year, from early morning to midnight. The remote CMS lets us schedule campaigns by time slot, day of the week or full season. Uptime target is 99%, with automated system-health checks and immediate alerts if anything drops. Every month, our clients receive a report with estimated impressions, actual spot playout and screen captures of the broadcast.
This isn't just a screen. It's a municipal advertising asset, mounted on a point you can't avoid, maintained by a local team and backed by public data.