Every year the Costa Brava publishes its season numbers through two main sources: the Patronat de Turisme Costa Brava Girona (covering the whole province) and, at municipal level, the commercial reports from each town hall. For Platja d'Aro, combining both gives you the most complete picture you'll find. Here's what the 2025 data says.
1. Municipal traffic in Platja d'Aro
The Ajuntament de Castell-Platja d'Aro logged 2.5 million vehicles at its ANPR reading points between January and September 2025. Q2 2025 vs Q2 2024 growth came in at +30.67%. Broken down by market, Spanish visitors grew +47% in Q2 — the biggest jump of the period.
Aparthotel occupancy in August 2025 reached 92.6%, +5.24% vs August 2024. This matters more than it looks: aparthotel is the dominant accommodation format in Platja d'Aro for medium-to-long stays — the kind of visitor who actually walks the promenade and leaves more money in local hospitality and retail.
2. Costa Brava regional figures
At province level, the Patronat de Turisme Costa Brava Girona reports 7.5 million tourists in 2024 (+3.3% vs 2023). Average daily spend per international tourist sat at €216, giving an average full-trip spend of €1,169. Average stay length was 3.5 nights.
The top inbound markets are France, the Netherlands, Germany, the UK and Belgium. International overnights represent 53% of the provincial total — a markedly premium European profile, not dependent on short-haul domestic tourism.
Year-on-year growth was strongest in the UK (+11% in overnights) and Germany (+6%). Both are markets that have been steadily consolidating as loyal Costa Brava audiences, not one-off seasons.
3. The Girona–Costa Brava airport
Aena closed 2024 with 2.18 million passengers at Girona–Costa Brava airport. ACI Europe named it the best European airport in the sub-2-million passenger category, both in 2023 and 2024 — a quality indicator that matters particularly when passengers arrive directly into the region we care about.
4. What this means for an advertiser
Put in context, these numbers sketch a very specific audience: European, international, high-spend, in holiday mode, with an average stay long enough to be exposed to the same message several times during a visit. That's exactly the kind of audience where a well-placed LED screen, on the one crossing everyone walks through, stops being an isolated spot and starts functioning as a weekly brand reminder.
Q3 2025 confirms a trend visible since 2023: the Costa Brava is a healthy, growing, measured DOOH market. And Platja d'Aro, inside that Costa Brava, is the most concentrated geographical bottleneck in the province.
Sources
Every figure cited in this article comes from the Patronat de Turisme Costa Brava Girona (provincial 2024 data), the Ajuntament de Castell-Platja d'Aro (municipal 2025 data) and Aena (airport 2024–2025 data). Links are in the Sources section.