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Data, methodology and case notes from the Costa Brava
How we measure traffic in Platja d'Aro, what the 2025 municipal figures actually say, and what we've learned installing a premium LED display above the roundabout of the seafront promenade.
- Methodology·11 April 2026·6 min read
How we measured 2.5 million cars: the municipal ANPR methodology of Platja d'Aro
The Ajuntament's automatic number-plate recognition cameras count every vehicle that enters the municipality. Here's how the system works, what data it produces, and why it's the most solid audience baseline on the Costa Brava for DOOH.
Read the article - Field notes·11 April 2026·5 min read
From idea to first pixel: installing a premium LED display above the main roundabout
15 m² of Unilumin USK3.9 LEDs over the busiest roundabout on Platja d'Aro's seafront promenade. Inside the project: from structural design to the first dusk lighting test.
Read the article - Data·11 April 2026·7 min read
Costa Brava Q3 2025 in numbers: what the municipal and regional figures say
+30.67% traffic in Platja d'Aro, 92.6% aparthotel occupancy, 7.5 million tourists across the whole Costa Brava. A read on the 2025 season and what the numbers mean for advertisers.
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